Pharma & healthcare

Medical reps practise detailing to busy, sceptical professionals who ask hard questions. Calls are marked on accuracy and approved claims as much as on persuasion.

The kinds of calls we build

Illustrations, not a catalogue. Your own calls are written from your product, your customers and your playbook.

01

The pharmacist who recommends the generic

Between customers at the counter, the pharmacist tells you plainly that she recommends the generic. She has a queue and no reason to change.

What the customer is hiding

Her regulars keep coming back with side effects on the generic, and she has noticed.

02

The question you are not allowed to answer

A doctor asks about a use your product is not approved for. He asks casually, as if it is a small thing.

What the customer is hiding

He is testing whether you will say more than you are allowed to.

03

The hospital that lost its best doctors

A hospital department has lost two senior doctors, and the new team is not sure what to prescribe. The meeting is short and a little tense.

What the customer is hiding

The department head is under pressure on cost and needs something she can defend.

How it is scored

We load the skills your managers already assess, with your weights. Every call is marked against them, and every point links back to the moment in the conversation.

Moments that moved the score

01:12

Asked what the money is set aside for

03:40

Acknowledged the forty minutes in the branch

06:41

Unsupported claim: “best rates in the market”

09:15

Implied a rate before checking it

Drawn from a sample call in the product.

The scoring AI marks off-label answers and unsupported comparisons as failures, even when the rest of the call went well.

  • Off-label use discussed or implied
  • Claims not in approved material
  • Unsupported comparisons with competitors
  • Adverse events not acknowledged
Onboarding

  1. Step 1

    We read your approved detailing aids and field guidance

  2. Step 2

    We build calls for pharmacies, doctors and hospitals

  3. Step 3

    We go live in about 15 days and your reps practise

  4. Step 4

    15 days of video support after go-live

No two calls sound the same

99 languages, many accents and many voices. Each rep picks the language, accent and voice, or you fix them on an assignment.

Let them rehearse it first. We will build it around your own calls.