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Sales playbooks

Short, practical playbooks for the hardest moments on a sales call. Each one ends with how to rehearse it.

Insurance3 min read

Handling the premium-hike objection at renewal

The renewal notice has landed, the premium has gone up, and the customer rings you before you ring them. What to say in the first two minutes, and what to stop saying.

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Banking & wealth3 min read

Why your reps should ask what the money is for

Investment and insurance conversations stall when the rep sells a product before knowing the goal. One question fixes most of it.

Cold calling2 min read

The first thirty seconds of a cold call

Most cold calls are decided before the product is mentioned. A practical structure for the opening, and the habits that make people hang up.

Let them rehearse it first. We will build it around your own calls.

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