B2B sales & procurement

Sellers and buyers practise the negotiations where margin is won or given away. The other side has a deadline, a rival quote and every reason to push, and they know it.

The kinds of calls we build

Illustrations, not a catalogue. Your own calls are written from your product, your customers and your playbook.

01

The last-minute discount squeeze

The deal is agreed in principle, and on the last call the buyer asks for another ten percent “to get it over the line” before quarter end.

What the customer is hiding

Her budget is already approved at your current price, and she is being measured on savings.

02

Procurement playing two bidders

Procurement says a second supplier is close on price and asks you to sharpen your pencil. The tone is friendly and the pressure is real.

What the customer is hiding

The other supplier cannot meet the delivery date, and the business team already knows it.

03

The competitor who is twenty percent cheaper

The buyer forwards a competitor’s quote with a single line: can you match this? The quote is lower by a fifth.

What the customer is hiding

The cheaper quote leaves out implementation and support, which cost them dearly last time.

How it is scored

We load the skills your managers already assess, with your weights. Every call is marked against them, and every point links back to the moment in the conversation.

Measured from the call

YouCustomer

Talk ratio 42 : 58. You let him talk.

14

Questions asked

6

Filler words

Anything we did not measure, the report says so.

Drawn from a sample call in the product.

Onboarding

  1. Step 1

    We read your pricing rules and deal desk policy

  2. Step 2

    We build calls from both sides of the table

  3. Step 3

    We go live in about 15 days and your sellers and buyers practise

  4. Step 4

    15 days of video support after go-live

No two calls sound the same

99 languages, many accents and many voices. Each rep picks the language, accent and voice, or you fix them on an assignment.

Let them rehearse it first. We will build it around your own calls.